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@@ -95,4 +95,20 @@ The conversation that led to this scratchpad is itself demo-worthy:
 
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-*Add ideas below as they emerge*
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+*Add ideas below as they emerge*
+### The 3x Multiplier (Key Talking Point)
+
+Common framing: "AI will replace all our jobs" — scary, paralyzing, defensive.
+
+Better framing: **"The person leveraging AI will outcompete the person who isn't."**
+
+**Example from practice:**
+- Conan wanted to do a manual task (building muscle memory)
+- Asked AI: "While I'm doing this, write an MD with X, Y, Z bullet points and anything else you see fit"
+- Result: well-structured doc + *additional valuable points the AI added on its own*
+
+**The math:**
+- 2x = doing two things at once (parallel work)
+- 3x = parallel work + AI's *additive* contribution (compounded output)
+
+This is the multiplier people miss. You're not just parallelizing — you're getting value you didn't explicitly ask for.
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